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How do you turn passive event attendees into engaged customers?
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The Problem
For businesses participating in events, expos, or in-person marketing campaigns, tracking who was interested, what they engaged with, and how to follow up effectively has always been a challenge.
Even when digital tools were used, they were often boring, clunky, or failed to create an emotional connection with users.
Businesses needed a better way to collect leads—one that was fun for users, insightful for marketers, and easy to track.
How It Works
A business creates a quest
Each quest is a series of interactive badges (A QR code linked to a page on the app). Badges can contain business info, promotional links, or exclusive offers.
Quest badge creation
Guests participate in a quest
They scan QR codes at events, stores, or pop-ups, unlocking badges as they go. Completing a quest earns them a reward (raffle entry, discount, exclusive content).
Badge being collected
The business gets real-time insights
The system automatically generates a lead list based on who engages. Participating businesses see which badges attracted the most interest and who completed the full quest. This enables smart, targeted follow-ups—turning engaged guests into customers.
Quest mobile application
Quest badge creation
Badge being collected
Quest mobile application
A Marketer's Dream
Marketing efforts often fail because data is siloed, slow, or too vague to act on. Quest changes that by giving businesses:
Live Analytics Dashboard
Businesses get instant feedback on engagement. See who scanned, when, and where—without waiting days or weeks for results.
Auto-Generated Lead Lists
The platform automatically compiles potential leads based on user activity—no manual tracking required.
Behavior-Based Insights
Instead of guessing what users are interested in, businesses get clear data on which badges and rewards drive the most engagement.
Higher ROI on Events
No more wasted marketing dollars. Quest turns casual interactions into qualified leads.
The Tech Behind the Magic
To make Quest fast, reliable, and scalable, we leveraged Elixir Phoenix, a cutting-edge web technology.
Real-Time Data Processing:
Unlike traditional apps that rely on slow database queries, Elixir Phoenix allows Quest to process engagement events instantly.
Lightning-Fast Performance:
Users scanning QR codes experience zero delays, making the gamified experience feel fluid and engaging.
Scalability for Large Events:
Whether hundreds or thousands of users are scanning at once, the system remains stable and responsive.
Elixir Phoenix gave us the ability to handle real-time analytics at scale without sacrificing speed or reliability.
The Results:
Quest wasn’t just on paper. It was launched, tested, and proven in real world environments.
Deployed at social events, co-working spaces, and custom branded experiences.
Created personal connections between businesses and customers.
Harnessed traffic at events and business locations into actionable lead lists.
Need a tech team that thinks like founders, not just coders?
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